Last Updated On January 06
GetResponse Review (2024): Unleash Your Email Marketing Superpowers!
Build an effective email marketing strategy in just a few simple steps without breaking the bank.
Searching for the perfect email marketing tool can be a daunting task, with so many factors to consider.
But fear not! In this GetResponse review, we're going to take a deep dive into the software and discover if it's truly the ultimate solution you've been looking for in your email marketing endeavors.
So sit back, relax, and let's find out if GetResponse is the one for you!
What is GetResponse?
GetResponse is an all-in-one email marketing platform that empowers businesses with the tools they need to effectively reach and engage their audience.
With features like email marketing, landing pages, webinars, and automation.
With its comprehensive set of features and user-friendly interface, GetResponse stands out as an exceptional solution for businesses looking to engage their audience through email marketing.
Ease of Use
4.0
Customer Service
4.1
Features
4.2
Value for Money
4.0
Image Source: GetResponse
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What is GetResponse used for?
GetResponse all-in-one online marketing platform is mainly used for sending emails, automating marketing tasks, and making landing pages. With GetResponse, you can make, send, and keep track of email campaigns. You can also use it to automate marketing jobs and interact better with your audience.
Also, GetResponse helps you creating high-converting landing pages, run webinars and see how well your marketing campaigns are doing with detailed reports and stats.
Imagine you have a little online store where you sell handmade jewelry. You're trying to get more customers and sell more, but it's hard to keep up with everything. You need to send out emails, make nice pages for people to see your jewelry, and even run online shows to show off your products.
In this situation, using GetResponse would be really helpful. You can use GetResponse to automatically send emails that keep in touch with potential customers, share deals, and talk to your customers regularly. Its easy-to-use design and ready-made templates let you make attractive web pages to show off your jewelry and convince people to buy them.
Also, you can use GetResponse to host live online shows where you can demonstrate your jewelry, answer questions from customers right away, and connect better with your audience. Plus, GetResponse's tools for analyzing data can show you how well your marketing is doing, so you can see what's going well and what needs tweaking.
GetResponse Key Features
Let's delve into the essential features of GetResponse and determine if they align with your needs.
GetResonse Email Marketing
GetResponse offers a comprehensive set of tools for creating and sending professional-looking email campaigns. To start designing your first letter, once you create a free account with GetResponse, you can design your emails from the Email Marketing folder on the homepage.
Design first newsletter with GetResponse
In the GetResponse Email Marketing folder, when you select "Create Newsletter," you will be presented with options to create your email.
If you have a paid account with GetResponse, you have access to their AI-powered feature called "Email Generator." This advanced option uses artificial intelligence technology to automatically generate personalized email templates based on your preferences and campaign goals.
Alternatively, if you choose the "By myself" option, you'll have full control over creating and designing your newsletter.
Image Source: GetResponse
Let's try to create it by ourselves.
After selecting the "By myself" option, you will be presented with a blank template where you can fill in the necessary details like the message title, subject line, design and content, schedule the message, etc.
Design message editor
Tapping on "Design message" will open up a selection of different email templates for you to choose from.
You can browse the available templates and choose the one that best aligns with the look and feel you want for your email campaign. These templates are professionally designed, visually appealing, and fully customizable.
Image Source: GetResponse
Once you select a template, you can customize it by adding or removing sections.
Here are some key features of the design message editor:
Drag-and-drop functionality
Pre-designed templates
Customizable layout options
Design customization
Image editing capabilities
Mobile responsive design
Preview mode
Undo/redo functionality
Image Source: GetResponse
Overall, the GetResponse design message editor offers a user-friendly interface with intuitive controls and extensive customization options to help you create visually appealing and engaging email campaigns for your audience.
GetResponse Autoresponders
An autoresponder is a tool designed to automatically send pre-written responses or messages to individuals who submit a form, send an email, or interact with your website.
Set up first autoresponder
The process of setting up autoresponders is similar to creating newsletters, but it also requires additional steps, such as scheduling.
Keep in mind the Linked List and make sure that you have the proper list because whatever list you're using is going to be getting these emails when they fill out a form or sign up for a newsletter.
If you have a website, you need to properly integrate your email marketing platform with your website's signup forms or purchase process.
This integration often involves configuring settings and mapping fields so that when someone performs an action that triggers an autoresponder, their contact information is added to the appropriate email list.
Image Source: GetResponse
The scheduling gives you control over email delivery. It's important to consider factors such as time zones, optimal engagement times, and frequency when setting up your schedule.
Testing different delivery schedules can help determine the best timing for maximum open rates and customer engagement.
Image Source: GetResponse
With targeted autoresponder campaigns, you can deliver personalized and timely messages to your recipients, increasing the effectiveness and engagement of your email marketing efforts.
GetResponse Website Builder
GetResponse now offers a website builder as part of its feature set. This new addition to the platform allows you to create and customize your websites easily using GetResponse's tools.
You can create a website using pre-designed templates or by utilizing their AI-powered builder.
Image Source: GetResponse
There is an extensive selection of high-quality GetResponse templates available for the website builder.
Image Source: GetResponse
The website builder provides a drag-and-drop interface, making it easy for you to customize the layout and appearance of your site.
You have complete control over the design and customization of your website.
You can easily change fonts, adjust text sizes, add or remove images, reposition elements, and adjust padding to create a visually appealing and user-friendly website.
Image Source: GetResponse
Overall, GetResponse's website builder offers a convenient solution for creating professional websites without technical expertise.
Indeed, for large and complex websites with advanced functionality or specific customization needs, GetResponse's website builder may not be the most suitable option.
While it offers flexibility and ease of use, it may not have the extensive features and capabilities required to support complex websites.
GetRespnse Landing Pages
What sets GetResponse apart from other landing page builders is its extensive library of pre-designed templates tailored to different industries and objectives. From e-commerce to webinar registrations, there's a template for every goal.
With a drag-and-drop interface, you can easily customize pre-designed templates or start from scratch to create unique landing pages tailored to their specific needs.
Image Source: GetResponse
In summary, GetResponse landing page creator is a powerful, user-friendly tool for creating captivating landing pages that drive results.
With the GetResponse landing page builder, you can effortlessly combine it with other marketing tools like email marketing campaigns and automation workflows.
This integration streamlines your marketing efforts and enables you to nurture leads as soon as they land on your page.
GetResponse Automation
GetResponse's marketing automation is indeed one of its standout capabilities.
With its robust set of features and user-friendly interface, GetResponse enables you to generate intricate automated workflows that boost engagement and conversions.
By visually mapping out automated actions, GetResponse makes it simple for you to create targeted and highly relevant campaigns that engage your audience effectively.
Create Automated Workflow
Login to your GetResponse account and navigate to the "Marketing Automation" tab.
Click on "Workflows" and then "Create Workflow."
Choose a workflow template that suits your needs, or start from scratch by selecting a blank template.
Give your workflow a name, such as "Welcome Email for New Subscribers.
image Source: GetResponse
Add an action by selecting "Send email." Create your welcome email in the email editor, customize it with relevant information, and save it.
To follow up with a reminder when the subscriber doesn't open the welcome email, add another action after a delay of your choice (e.g., 2 days). Select "Send email" again and create a reminder email specifically for this situation.
If you want to send product recommendations to your customers, you can create another workflow for this purpose:
- Set the trigger based on specific conditions, like recent purchases or browsing behavior on your website.
- Add an action by selecting "Send email," and create an engaging email containing relevant product recommendations.
Image Source: GetResponse
Overall, the platform provides a powerful set of tools that empower you to automate various aspects of your campaigns while maintaining personalization and relevance for your audience. Save time, increase customer engagement, and drive conversions.
GetResponse Webinars
GetResponse Webinars allows you to host and manage your virtual events to help you engage with your audience, generate leads, and build stronger relationships with your participants.
GetResponse is particularly useful for those who already use email marketing and webinars, as it combines both functionalities on one platform.
During the live webinar, GetResponse provides tools for interactive presentations, such as screen sharing, whiteboards, polls, and chat features. You can engage with your audience in real-time by answering questions, conducting quizzes, or running contests.
Image Source: GetResponse
After the webinar ends, GetResponse automatically records it for future use. You can then share the replay link with those who missed the live event or offer it as exclusive content for registered participants.
Additionally, the platform gives you access to detailed analytics reports on attendance rates, engagement levels, and attendee behavior.
In summary, GetResponse Webinars provides a comprehensive solution for hosting virtual events and allows you to connect with your audience.
GetResponse Conversion Funnel
GetResponse Conversion Funnel allows you to build your email list, generate leads, sell products, and promote webinars.
To build your email list or generate leads, you can create high-converting landing pages with attractive opt-in forms. These forms capture visitor information and automatically add them to your email list. You can also offer lead magnets, such as ebooks or guides, to entice visitors to provide their contact details.
For selling products, the Conversion Funnel allows you to create sales funnels that guide customers through the purchasing process. You can showcase your products, offer upsells or cross-sells, and use automated email campaigns to nurture leads and encourage conversions.
To promote a webinar, you can create landing pages specifically designed to capture registrations for your event. The Conversion Funnel enables you to integrate registration forms directly on these pages and set up automated email reminders to maximize attendance.
image Source: GetResponse
GetResponse Conversion Funnel provides a guided and streamlined process for building your funnel. It offers suggestions at each step to ensure you don't miss any important elements.
By offering suggestions and ready-made templates, GetResponse simplifies the funnel-building process and ensures that you have all the necessary components in place for an effective marketing campaign.
GetResponse provides a comprehensive conversion dashboard that allows you to easily monitor and track the progress of your campaign.
Image Source: GetResponse
In summary, GetResponse Conversion Funnel provides an all-in-one solution for designing and implementing effective marketing strategies that drive conversions across multiple channels.
GetResponse Integration
If you are looking to connect GetResponse with another platform or tool, you have access to a wide range of the over 180 integrations offered by GetResponse.
Also, you can use the GetResponse advanced API to build your own integration, linking GetResponse with your service.
This extensive selection allows you to seamlessly integrate GetResponse with various systems, including:
Popular CMS platforms like WordPress.
E-commerce platforms like Shopify and Magento.
CRM systems like Monday.com, Salesforce, and HubSpot.
Webinar platforms like Zoom and GoToWebinar.
Analytics tools like Google Analytics and Facebook Pixel.
And many more.
Image Source: GetResponse
GetResponse Customer Support
GetResponse offers different communication channels to provide customer support and help users with their questions and issues.
Support team is available 24/7 via live chat
Multilingual support
Image Source: GetResponse
Additionally, GetResponse provides resources like help articles, video tutorials, and webinars on their website to help users navigate and make the most of their platform.
They also have a dedicated blog where they share industry insights, best practices, and tips to optimize your email marketing campaigns.
GetResponse Pricing
GetResponse offers five pricing plans to cater to different needs and budgets. Here is an overview of the available plans:
| Plan | Starting Price | Features |
|---|---|---|
| GetResponse Free | $0/month - Up to 500 subscribers | 1 website and landing page, 2,500 newsletters/mo, Create and save drafts, Add up to 500 contacts, Collect leads, premium features for 30 days |
| Email Marketing | $16/month - Up to 1,000 subscribers | Email marketing, AI email generator, Autoresponders, AI campaign generator, Website and landing pages, Signup forms and popups |
| Marketing Automation | $54/month - Up to 1,000 subscribers | Email marketing, plus: Marketing automation, Event-based workflows, Webinars, Advanced segmentation, Contact scoring, Sales funnels |
| Ecommerce Marketing | $106/month - Up to 1,000 subscribers | Marketing Automation, plus: Generate unlimited content, Access to all current & future writing tools, Long-Form Editor with Keyword Assistant, WordHero Chat, Write in 108 languages, 24/7 priority support, Lock in low price forever, Cancel any time |
| GetResponse MAX | $999/month - Custom Solutions | Marketing Automation, plus: Dedicated priority support, Dedicated infrastructure, Personalized onboarding, SMS marketing, AI recommendations, Transactional emails |
GetResponse Discount
GetResponse offers attractive discounts based on the duration of the subscription.
GetResponse offers a 15% discount on monthly subscriptions. This discount is available to customers who choose to pay on a month-to-month basis rather than committing to a longer-term subscription. This discount doesn´t affect GetResponse MAX pricing.
Image Source: GetResponse
GetResponse offers a pricing structure that includes discounts for yearly subscriptions.
By choosing the yearly plan, you can enjoy a 30% discount. This discount doesn´t affect GetResponse MAX pricing.
Image Source: GetResponse
If you opt for the 2-year plan, you can benefit from a significant 40% discount. This discount doesn´t affect GetResponse MAX pricing.
Image Source: GetResponse
GetResponse PROS and CONS
GetResponse provides a lot of features and advantages that can enhance the efficiency of your marketing strategies. Nevertheless, it is important to weigh the potential downsides before reaching a conclusion.
In this GetResponse review section, we will delve into the pros and cons of using GetResponse.
PROS
It offers a variety of services, which makes it a powerful software for online marketing.
Very easy to understand, a very good UI. Creating newsletters and autoresponders is quite easy.
Unlimited free version of the platform that can be used without any cost.
They offer various discounts for subscribing to their services.
They offer a large collection of templates.
24/7 chat and email support.
CONS
Although GetResponse covers most of the fundamentals of email marketing, I would like more enhancements. To properly target emails, the tool might be improved by providing more advanced segmentation choices. It would also be advantageous if they could broaden the integration to include applications other than conventional ones.
Despite GetResponse's extensive feature set, there are a few things to keep in mind. The user interface's wealth of options and capabilities may be a little too much for some users to handle. Even if the automated workflows are effective, setting up more complicated scenarios may involve a small learning curve.
No money back if you cancel an annual plan.
FREQUENTLY ASKED QUESTIONS (FAQ)
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GetResponse is a powerful email marketing platform that allows businesses and individuals to build, send, and track professional email campaigns.
It offers a wide range of features, including customizable templates, autoresponders, A/B testing, landing pages, and marketing automation.
GetResponse helps businesses drive customer engagement, increase conversions, and build strong relationships with their audience through effective email marketing strategies.
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GetResponse offers both free and paid plans. The free plan allows users to have up to 500 subscribers and use basic email marketing features.
However, for more advanced features and access to a larger number of subscribers, users will need to upgrade to a paid plan.
The pricing for the paid plans varies depending on the number of subscribers and the features required by the user.
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GetResponse is a good choice for beginners. The platform provides an intuitive user interface that is easy to navigate and understand, making it accessible for those who are new to email marketing.
GetResponse offers a wide range of beginner-friendly features such as customizable templates, drag-and-drop editors, autoresponders, landing pages, and list management tools.
Additionally, they provide various learning resources, including tutorials, webinars, and a knowledge base, to help users get started and make the most of their email marketing efforts.
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GetResponse is not exactly a CRM software but offers Customer Relationship Management (CRM) functionalities as part of its platform.
It allows businesses to manage their customer relationships by organizing and tracking their interactions.
With GetResponse's CRM capabilities, you can store contact information, track customer activity, segment your audience based on their behavior, and create personalized marketing campaigns.
The CRM features in GetResponse help businesses streamline their sales processes, improve customer communication and engagement, and ultimately enhance the overall customer experience.
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GetResponse provides several benefits for businesses. Here are some key advantages:
Email Marketing
GetResponse offers a robust email marketing platform that allows you to create and send professional-looking emails to your audience. You can easily create responsive email templates, automate email sequences, segment your subscribers, and track the performance of your campaigns.
Landing Pages
With GetResponse's built-in landing page creator, you can quickly design and publish custom landing pages to capture leads or promote products/services. The drag-and-drop editor makes it easy for beginners to create visually appealing pages without any coding knowledge.
Marketing Automation
GetResponse simplifies marketing automation by providing a visual workflow builder. You can automate various tasks, such as sending personalized emails, tagging subscribers based on their behavior, and setting up triggered actions based on specific events.
CRM Functionality
GetResponse includes CRM features that enable businesses to manage customer relationships effectively. You can store contact information, track interactions, segment your contacts into different groups, and run targeted campaigns accordingly.
Webinar Hosting
GetResponse offers an integrated webinar platform that allows you to host live or automated webinars to engage with your audience effectively. It includes features such as screen sharing, whiteboard tools, Q&A sessions, and interactive polls.
E-commerce Integration
If you run an online store, GetResponse integrates with popular e-commerce platforms like Shopify and WooCommerce. This integration enables you to sync customer data seamlessly and create automated workflows based on purchase behavior.
Reporting and Analytics
GetResponse provides detailed reports and analytics that help you measure the success of your campaigns. You can track opens, clicks, conversion rates, website traffic generated from emails, and more.
Support and Education
The platform offers 24/7 support through live chat and email assistance. Additionally, they provide educational resources like guides, webinars, and video tutorials to help users make the most of the platform.
Scalability
Whether you are a small business just starting or an enterprise-level company, GetResponse offers plans that can scale according to your needs. You can upgrade and access more advanced features as your business grows.
Integration Capabilities
GetResponse integrates with a wide range of apps and tools, like CRM systems, e-commerce platforms, webinar platforms, social media networks, and more. This flexibility allows you to connect your marketing stack and streamline your workflows.
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CONCLUSION
In conclusion, as we emphasized in this GetResponse review, the software is a comprehensive online marketing platform that offers a range of features, such as email marketing, landing page creation, marketing automation, and more. It is not only suitable for beginners but also provides advanced tools for experienced marketers.
While it is not strictly a CRM system, it does offer some CRM-like capabilities and integrates with popular CRM platforms.
The benefits of using GetResponse include the ability to effectively engage with your audience through professional email campaigns, create visually appealing landing pages to capture leads or promote products/services, and automate your marketing efforts to save time and drive better results.
Whether you are a small business owner or a larger enterprise, GetResponse can be a valuable tool for streamlining and optimizing your online marketing efforts.
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